While it's actions that ultimately decide between success and failure, words can still have major impact throughout the journey.
One man knows the Lions better than anyone else and it's his words that have defined so many of the most recent Lions adventures.
Sir Ian McGeechan followed two tours as a player with five more as a coach and it is here that he really came into his own.
He may have won Test honours as a centre in both 1974 and 1977 but it is his motivational techniques and his understanding of what makes players tick that has really ensured he has earned the moniker 'The Lion King'.
McGeechan knows the Lions inside out. He knows what the badge means to individuals and to all four nations combined. He knows why the Lions is special, and above all, he knows how to get the best out of those who follow him in wearing the famous red jersey.
Here, we take a look back at some of his famous speeches from two of his handful of tours as a coach, namely the 1997 and 2009 adventures in South Africa.
His words 14 years ago inspired a group of supposed no hopers to somehow topple the World Champions in their own backyard, while his efforts two summers ago saw the latest crop of Lions restore some much-needed pride into the world's most famous touring team.
Here's an insight into what McGeechan told his Lions…
Prior to the first tour match in 1997 - a 39-11 win over an Esatern Province Invitational XV
"Well boys, I said from the beginning, it's teams within teams. You've got the jersey. You carry the responsibility and you carry the challenge.
"What you've got now is four countries playing as one. I think Jim (assistant coach Jim Telfer) and I both feel privileged, and to a certain extent humbled, about coming together with the most talented players in the British Isles.
"The mantle that you carry and the challenge that you have is to put a marker down in South Africa about the way we can play rugby.
"The whole thing should be a challenge. You've got to enjoy it. Look around at the shoulders you've been rubbing against the last couple of weeks, the talent. We're underestimated, I'm convinced of that. I'm quite happy.
"But the ability for us to stay in this game and keep them under pressure and play at the pace we want is that when somebody goes into contact or hits the deck, there has to be three, four or five behind him. There has to be. There has to be that commitment to get behind the ball.
"There has to be that commitment to knock them away. And then there has to be the commitment to get in behind and make the second wave. I want the marker down today.
"But as Fran (team manager Fran Cotton) says, the f***ing hairs on the back of my neck will be up when you run out on that field.
"A Lion in South Africa is special. The Lions are special, the legends go with it.
"You're making history, you're putting the marker down, you, this afternoon, are saying what the '97 Lions are all about."
Sir Ian McGeechan has always had his players' respect
Prior to the first Test in '97 - a 25-16 win in Cape Town
"That badge, we always said, represents four. I think it represents something else. You carry one on your jersey. That is a very personal thing. What goes into that is your own country and three others. But what also goes into it is you.
"You should be carrying that badge for people who have put you in that position. It might be a school master, mother, father, brother, sister, wife, girlfriend. Whatever's special to you, and people who have brought you to this place, that's who you should be wearing it for. That's who you should be playing for, because, in the end, they're the ones that matter.
"They matter to you. And if it matters to you, it'll matter to all of us. If it matters to all of us, we'll win.
"Go out, enjoy it, but play for everything that's in that badge. For you personally, and for all of us collectively. Good luck. Lets have a win and lets frighten them to death."
Two hours before the second Test in '97 - an 18-15 triumph in Durban
"There are days like this that many rugby players never have, they never experience it. It is special.
"Jim and I have been involved in rugby a long time. I can tell you that these are the days that you never believe will come again. It has. And I can tell you that I've given a lot of things up. I love my rugby. I love my family. And when you come to a day like this, you know why you do it all. You know why you've been involved in this. It's been a privilege, it is a privilege, because we're something special. Because you'll meet each other in the street in 30 years time and they'll just be a look and you'll know just how special some days in your life are.
"We've proved that the Lion has claws and has teeth. We've wounded a Springbok. When an animal is wounded, it returns in frenzy. It doesn't think. It fights for its very existence. The Lion waits and, at the right point, it goes for the jugular, and the life disappears.
"Today, every second of that game - we've talked about what they're going to do, or everybody else has - we go for the jugular. Every tackle, every pass, every kick is saying to a f***ing Springbok 'You're dying. Your hopes of living in this Test series are going'.
"And on that field sometimes today, all it will be between you is a look. No words, just a look. It'll say everything. And the biggest thing it will say is 'You are special'.
"You are very, very special. It has been, and is, a privilege. Go out, enjoy it, remember how you've got here and why. But finish it off, and be special for the rest of your lives. Good luck, go for it."
Geech gave an emotional speech before the final Test in 2009
On the day of the third Test in 2009 - a 28-9 win in Johannesburg
(This was a speech which McGeechan ended in tears but a match which saw the tour finish on a massive high)
"They've said there's nothing to play for, that it's a dead series. I'll remind you of what Gats (assistant coach Warren Gatland) said on Wednesday - I think we've got everything to play for.
"Because today will determine what we are. It will say everything about us. The biggest thing you earn in this jersey is a respect and a reputation, and to any person, that's the biggest thing you can have, for what you do and what you stand for.
"We can leave a legacy…in this last game, in this jersey, for the players to pick up in four year's time. For four years, we leave something that makes sure that when people think about the Lions, they think about the good. They'll think about you, they'll think about this performance and they can live with it for four years.
"Some of you might be there to pick up the next jersey in four years time. Some of us won't be. Please, please give them something to play for and something to understand.
"Good luck, but play for everything we want that jersey to be and everything you've made it so far. All the best boys."