Blues full-back Halfpenny's ad is reminiscent of actual footage released last year, which showed the Wales squad sprinting on a frozen beach at their pre-RBS 6 Nations Championship training camp in Gdansk, Poland.
Halfpenny shot his item on a beach in Rest Bay, Porthcawl and was asked to race a galloping horse as the film director pits man against beast to symbolise the physical conditioning required for a modern athlete to compete at the very highest level.
Other Welsh players inovled in the promotional series are Lions contgenders George North, Rhys Priestland and Dan Lydiate. Wales face Argentina, Samoa, New Zealand and the Wallabies in theri four match series.
The strapline for the campaign is 'Our Land, Our Way' and is designed to inspire the whole of Wales to get behind its national side.