For Carter, all the hype is simply a by-product of being part of the currently all-conquering All Blacks who go to Twickenham on Saturday determined to overcome the world champions.
"Everyone has their own personal opinion but I don't read too much into that sort of thing. The guys I'm playing around are playing particularly well and that makes it easier. I know I have to do my best for the team and that's what counts," he said.
Fame clearly sits uneasily on the shoulders of the quietly spoken 23-year-old scorer of a record 33 points against the British & Irish Lions in the second Test in Wellington during the summer.
"I don't think it's that bad. There's a lot more attention when I go out now but I don't want it to change my life.
"People ask for autographs but I'm happy with that. It only takes 20 seconds and you can make someone's day. New Zealand is pretty good really, they respect your own space," said Carter.
England will be out to stop Carter and prevent him providing the springboard for New Zealand's third autumn tour triumph following the 45-7 victory in Ireland and the 41-3 hammering of Wales in which coach Graham Henry demonstrated their strength in depth by fielding two completely different starting line-ups.
"It's the biggest test on tour so far so the boys are pumped up. We realise it isn't going to be easy because the England team played pretty well beaing Australia last week," acknowledged Carter.
Carter is a disciple of the Jonny Wilkinson work ethic - "I do three good kicking sessions a week, with close to 100 kicks" - and said: "I've heard he puts the work in and I try to do the same."
There will be no Wilkinson - currently continuing his rehabilitation from injury in a Newcastle shirt before, hopefully, returning for next year's Six Nations - on the opposing side his time.
But Carter and his team-mates are certainly not underestimating the man who has succeeded Wilkinson - or the rest of the England team.
"Charlie Hodgson's playing some pretty good footy at the moment. He's running the show well and they have a really solid midfield with Mike Tindall back.
"They definitely have some backs who are really dangerous, they also have some very big, strong forwards and will be looking to utilise them."