Canterbury, New Zealand's largest region, is home to the country's highest mountain, Aoraki Mt Cook, situated in the Aoraki Cook national park - a world-renowned hiking destination.
Glaciers cover 40 per cent of the park and there are 23 peaks over 3,000m. Mount Cook village, at the bottom of the mountain, is a base for climbers and hikers.
The Lions will be heading to one particular park - the AMI Stadium - for their clash with the Crusaders, who currently boast high-profile All Blacks such as skipper Richie McCaw, Israel Dagg and Kieran Read.
But either in the air, on water or in the mountains, Canterbury is an adventure and nature haven of unique outdoor experiences.
Huge sperm whales cruise the Kaikoura coast and the world's only alpine parrots - the cheeky kea - entertain tourists at Arthur's Pass national park.
Cruises from Akaroa - an old French town - encounter seabirds, seals and white-flippered blue penguins, while some tours offer the chance to swim with dolphins, that can be found playing in Akaroa harbour.
A well-earned rest can be sought at Hanmer Springs' thermal pools and spa, where visitors can relax in thermal sulphur and hot rock pools.
At 1.8km, the Rakaia Bridge is the longest in the southern hemisphere, but those who prefer to seek their entertainment indoors will find a vibrant arts scene.
Christchurch Art Gallery draws on the best of New Zealand and international artists in ever-changing exhibitions.
And Canterbury Museum is renowned for its imaginative displays of some of the best historical, cultural and natural collections in the South Pacific.
Fans are now able to guarantee their place on the 2017 Tour to New Zealand with a fully refundable £250 Priority Access Pass for the official supporter packages. Guarantee your place at the front of the queue when ticket-inclusive travel packages go on sale during the 2015/16 season, and also receive an exclusive invite to meet the Lions Head Coach before their depart for New Zealand. With exclusive access to special events, flights and hotels, it's the genuine Lions experience - click here for more details.