In the meantime, the club have appointed Digital Planet to advise on a more effective branding strategy for the club.
Director Simon Rees, sharing a platform with Bath chief executive Bob Calleja and former England centre Simon Halliday, now a non-executive director of the club, said: "Our job is to help Bath commercialise its brand assets.
"There is lots of commercial opportunity because the club has such a great heritage and a lot of other brands want to be associated with that."
Calleja added: "It is a statement of where we want to go.
"Digital Planet will not only be looking at the commercial side, but also bringing in partnerships."
And Halliday said: "The Arsenal Emirates model is clearly an example to the rest of world sport. We want to be best of our breed.
"But on the field is what it's about. I want the best players in the world to be knocking on our door."
Calleja said that once the go-ahead was received from the Charity Commission, planning permission would be sought for a 15,000-capacity stadium, incorporating a temporary standing terrace.
He gave two years as a realistic timescale to gain planning consent and complete construction.
The club would play "away" from the Rec for one season during construction.