Pulse Films were appointed the official production company of the 2009 British & Irish Lions Tour to South Africa in January 2009, and are currently filming the behind-the-scenes tour DVD due for release in the autumn. The addition of the i-Phone app and online content for www.lionsrugby.com cement the 2009 Lions tour as a landmark cross-platform sports package.
The British & Irish Lions i-Phone Tour app is priced at £1.19 through the i-tunes store, and will give users a real sense of what it is like to be on the tour by providing them with a one-stop content centre for everything to do with the Lions from venue guides to match information, squad profiles to exclusive videos.
John Feehan, Chief Executive of the British Lions said "It is very exciting that the Lions have created such a versatile package for fans to have all the latest up to date Tour information at their fingertips. Whether you are watching back home or in South Africa this is a great way to follow the tourists."