More than 133,000 visitors descended on New Zealand - hosts of the 2017 British & Irish Lions' tour - between September and October three years ago, with the average crowd for 48 matches hitting almost 31,000.
With players and fans alike able to enjoy the vast array of entertainment and activities on offer away from the pitch, the tournament was said to have "four million hosts" with the showpiece becoming as much a national festival as a rugby tournament for proud Kiwis.
But with sport forming the hub of New Zealand's framework, the nation's greats, such as former cricketer Martin Snedden, headed the organisational team.
Matches were broadcast in 230-plus countries, with viewers worldwide able to enjoy the extravaganza.
England has a lot to live up to.
Click here for some of the best images from New Zealand 2011