Llanelli Scarlets have announced the appointment of Gareth Davies as commercial director after Davies left his position of chief executive at the Bradford Bulls rugby league side.
Llanelli chief executive Stuart Gallacher said: "We are delighted Gareth Davies will be joining the Llanelli Scarlets in a senior management role as commercial director at the Llanelli Scarlets where he will be responsible for sales and marketing.
"We are looking forward to Gareth starting with us on January 15."
Davies was head of sport and marketing at Reebok UK between 2000-2005.
The British and Irish Lions squad will face New Zealand's ferocious haka in 2017, but captain Richie McCaw and veteran hooker Keven Mealamu were given a version of their own following the All Blacks' win over Wales in Cardiff.
Ryan Grant displayed some impressive singing skills while on tour with the British & Irish Lions. The full release of Lions Raw will be available on DVD and Blu-Ray from October 28th. Pre-order on Amazon.
This clip featuring Simon Zebo will whet your appetite ahead of the much anticipated release of 'Lions Raw', the official Behind the Scenes documentary of the successful 2013 Tour. Full release on October 28th and available on DVD and Blu-Ray.