In its role as Principal Partner as well as Official Vehicle Partner of The British & Irish Lions, Land Rover will provide vehicles to help support operational needs of The Lions, not just on Tour but in the UK and Ireland. With the unique demands of a Lions Tour, Land Rover's role will be a pivotal one, helping meet the specific requirements set by the touring rugby team.
Through its partnership with such an iconic rugby institution, Land Rover is adding to its proud heritage in supporting rugby at all levels; from grassroots to the elite. This support has extended to two Rugby World Cup tournaments in 2011 and 2015 as Official Sponsor and a Worldwide Partner respectively, Official Vehicle of Premiership Rugby, Main Club Partner of English Premiership Rugby side Wasps and Title Sponsor of its UK grassroots rugby programme, the Land Rover Premiership Rugby Cup, which has been engaging the next generation of rugby players for nearly a decade.
Since 1948 Land Rover has been manufacturing authentic 4x4s that represent true 'breadth of capability' across the model range. Defender, Discovery, Discovery Sport, Range Rover Sport, Range Rover and Range Rover Evoque each define the world's 4x4 sectors, with 80% of this model range exported to over 170 countries.