HSBC

In November 2007, HSBC became the first official partner to be appointed by the British & Irish Lions Committee for the 2009 tour to South Africa. As the Principal Partner, HSBC will be the shirt sponsor for the tour to the home of the world champions.

HSBC will be working closely with the British & Irish Lions to develop a comprehensive programme of business-to-business, consumer and grassroots activity during the build-up to the tour.

HSBC is a major sponsor of sport around the world – with a broad portfolio of sponsorships in Rugby, Tennis, Golf, Soccer, Sailing, Ice-Hockey, Baseball and Australian Rules Football. Running throughout all these associations is a major commitment to the development of sport for young people in the local community. Sport plays a major part in the development of life skills and values in society and HSBC is proud to support a wide range of programmes locally that bring opportunities and learning to young people around the world.

For more information please visit http://www.hsbc.com/

First Cape

In February 2008 FirstCape proudly became an Official Sponsor of the British & Irish Lions for the 2009 tour to South Africa. After its inception only five years ago, FirstCape has grown to become one of the most popular wine brands in the UK and is now available in Sainsbury, Tesco, Thresher, Asda and Morrisons. After moving into the UK's top 15 light wine brands last year, FirstCape is now looking forward to further promoting its brand in partnership with the British & Irish Lions. As well as providing the wine for Official British & Irish Lions functions, FirstCape will be unveiling some exciting products and promotions in the coming months. This will include a Limited Edition Lions Gift Pack inspired by a Lions Legend from each of the Home Nations. FirstCape are hugely excited about working with a brand as historic and unique as the Lions, and are hoping to add to the enjoyment and excitement of this fantastic occasion for supporters both in South Africa and at home. For more information please visit http://www.firstcape.com/

For sponsorship enquiries contact Essentially

Charlie McEwen | Head of Consulting | Essentially Group
eMail: charlie.mcewen@essentiallygroup.com

14th Floor, 89 Albert Embankment, London SE1 7TP
Tel +44 (0) 20 7820 7000
Fax +44 (0) 20 7820 7001

Website: http://www.essentiallygroup.com/