The British & Irish Lions and Land Rover today announced that the iconic vehicle manufacturer will renew its partnership for The Lions’ 2017 tour to New Zealand.
The partnership – for the sixth successive tour – will see Land Rover become a Principal Partner to The British & Irish Lions, building on a relationship which started in 1997.
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As Principal Partner as well as the Official Vehicle Partner of The British & Irish Lions, Land Rover will provide a range of vehicles on tour in New Zealand and pre-tour in the UK and Ireland.
With the unique demands of a Lions tour, Land Rover’s role will be a pivotal one, helping meet the specific requirements of an elite touring team.
Land Rover has a strong rugby heritage and, like The British & Irish Lions, they exemplify adventure, inner strength, resilience and heroism.
British & Irish Lions Chief Operating Officer Charlie McEwen said: “We are delighted to have renewed our long-standing relationship with one of the UK’s most iconic brands.
"Land Rover has a rich history of supporting rugby and in particular the Lions. By its very nature a Lions tour needs the support of partners who can meet the challenges posed.
"As such, Land Rover’s experience is going to be invaluable. We are looking forward to building on the success of our relationship to ensure that the 2017 British & Irish Lions thrive in the best possible environment.”
Jaguar Land Rover Experiential Marketing Director Mark Cameron said: “Land Rover has been at the heart of rugby, from the grassroots to the elite, for over two decades.
"We share the same passion, resolve and integrity that sits within the core of the game. It is therefore fitting that Land Rover sponsor The British & Irish Lions for a sixth time.
"The Lions is a prestigious team with a renowned history that any player would want to be part of. Through its heritage in rugby, Land Rover has been part of the Lions team and is part of its history.
"Previous tours have shown the special nature of The Lions and the British & Irish Lions tour to New Zealand 2017 promises to be no different.”