THE British & Irish Lions today announced that EY, one of the leading global business consulting firms, will become a Principal Partner of The Lions for the 2017 Tour to New Zealand.
EY will bring its deep digital and analytical experience to The Lions to help bring the Tour and the world’s best loved touring team to life for rugby fans around the globe.
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British & Irish Lions Chief Operating Officer Charlie McEwen said: “We are delighted to welcome EY to the Lions family as our sixth and final Principal Partner. There is a very strong synergy between our two organisations who both strive to be best of best in our respective fields. We are looking forward to an exciting and productive partnership which can only enhance the Lions experience for all involved.”
EY Global Vice Chairman, Advisory Services, Norman Lonergan said: “We’re extremely excited to be working with the Lions to enable sports fans and commercial partners to further engage with the 2017 Tour to New Zealand. As a business we identify very closely with the values of rugby and it’s fantastic to be able to build on our successful Rugby World Cup 2015 partnership with such an iconic and unique challenge in the modern sporting era.
“The Lions in New Zealand is something special and will be a tremendous test of what a high performing team can achieve in a high-pressure environment. The Lions embodies what EY brings to its clients – a range of diverse expertise, experience and character that, together with the right strategy and analysis, can build a better working world through the highest performing teams.”