Leading sports nutrition company Pro Athlete Supplementation (PAS) has become an Official Supplier to the British & Irish Lions and will supply all performance nutrition and hydration products for the 2017 Tour.
The Welsh-based company are already Official Suppliers to the Welsh Rugby Union (WRU), Premier League Champions Leicester City FC and the Football Association of Wales to name just a few.
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Set up in 2006 by Performance Nutritionist Jon Williams BSc and former Olympic Sprinter Darren Campbell MBE, PAS is a market leader in providing professional athletes with effective, research driven sports nutrition products that are fully batched screened for safety.
Providing a complete sports nutrition service to athletes and teams, PAS will provide the Lions with a range of products to aid the squad’s recovery and performance.
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“For us there was only one choice in performance nutrition," said Paul Stridgeon, Head of Strength and Conditioning for the British & Irish Lions 2017.
"PAS has a proven track record at the elite levels of sport in providing products that can enhance recovery and improve performance.
"PAS have also been able to formulate and make products which will help with our specific needs on tour to New Zealand.
"These will make up a valuable part of our performance protocols (from bespoke recovery shakes, immunity products and a night time recharge sleep formula).
"A Lions tour is extremely demanding both physically and mentally and we endeavour to give the players the maximum level of support to allow them to be at their best both on and off the field.”
Jon Williams, Director and Nutritionist at PAS added: “We are delighted to be teaming up with the British & Irish Lions and to become an Official Supplier.
"The Lions have unrivalled history, tradition and standing in world rugby and it is a very proud day for all of us at PAS. We would like to wish the team and the management the very best for the forthcoming Tour.”
PAS’ range has recently expanded with the addition of Real Deal protein Bars, Excel Gels, Pro Zero Cola (an electrolyte drink with added BCAAs) all of which will be utilized by the Lions.
PAS has spent the last 11 years providing performance nutrition to all levels of sport in the UK and would like to give all supporters of the 2017 tour access to PAS products to help them #fuelikethepros, look out for discounts and offers on the Twitter channel.
For more information visit www.pas-nutrition.co.uk
Please follow us on @ProAthleteSupps #fuelikethepros
