The partnership will see The British & Irish Lions and executive board members dressed in Hackett Made to Measure tailoring, bringing the full team sartorial elegance off the pitch.
To further celebrate the collaboration, a series of limited edition Hackett x The Lions product will be available to purchase from AW19, followed by a series of capsule collections available to purchase in selected retail stores from AW20.
Jeremy Hackett, Chairman and Founder comments: “I am delighted to be in collaboration with The British & Irish Lions as the Official Premium Outfitter for the next Tour. Congratulations to Warren Gatland for being named the coach today and wishing the whole team best of luck!’
Lions Managing Director Ben Calveley commented on the partnership: “We are excited to have such a prestigious brand dressing the British & Irish Lions squad and board members.
This is exciting news for the Lions. The partnership will ensure the players and management will look their very best off the pitch and we look forward to working closely with them in the lead-in and during the 2021 Tour.