Unilever’s leading male skincare brand Dove Men+Care has announced it will become product of choice to The British & Irish Lions for the 2021 Castle Lager Lions Series in South Africa.
The partnership extends Dove Men+Care’s commitment to rugby complementing the long-term relationships with the English, Irish, Scottish, Welsh and Italian rugby unions; and the Six Nations.
Dove Men+Care will work with brand ambassadors and the Lions to showcase what it means to be selected, discover how players balance excellence on the pitch with parenthood at home, and highlight caring moments throughout the Lions Tour.
A bespoke range of Lions branded products and gift sets will also be created by Dove Men+Care to complement in store activation and TV advertising, while the brand will benefit from product integration in the dressing rooms during the series.
Lions commercial director Tom Halsey said: “We are very pleased to welcome Dove Men+Care to our family of commercial partners.
“Dove Men+Care has a track record of activating eye-catching sports campaigns and we look forward to working with them as the Tour approaches.”
Chris Barron, vice president of beauty & personal care at Unilever UK & Ireland added: “We are extremely excited to enhance Dove Men+Care’s commitment to rugby and partner with the Lions, rugby’s most prestigious touring side.
“The British & Irish Lions and Dove Men+Care are built on the foundations of respect and care, on and off the field. We look forward to being part of another historic Lions Series in South Africa.”