The Famous Grouse is proud to be the Official Whisky Partner of The British & Irish Lions for The Castle Lager Lions Series South Africa 2021™.
The partnership builds on more than 30 years of heritage with the sport of rugby and sits alongside deals with Premiership Rugby and Glasgow Warriors as the whisky looks to continue to drive engagement with rugby fans across the UK & Ireland.
The Famous Grouse shares many similarities with the sport such as skill, craft and an unwavering dedication to be the best of the best. The Scotch whisky brand will celebrate such common values through its Spirit of Rugby campaign, leveraging its relationship with The British & Irish Lions to engage with fans and embody the sport’s unparalleled sportsmanship and camaraderie.
Founded in 1800 with the simple vision to create the best quality blended whisky, The Famous Grouse is smooth, perfectly balanced and proudly recognised as the UK’s no.1. The same focus on quality remains but the Famous story of The Grouse continues onwards with so many more tales to tell.
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