Vodafone are proud to partner with The British & Irish Lions for The Lions Series South Africa 2021™.


As lead partner, their logo will be pride of place on the front of the iconic red jerseys, worn by players and fans alike, to symbolise the unique importance of this iconic squad. Like The British & Irish Lions, Vodafone is committed to uniting and connecting people across the nations of England, Scotland, Ireland and Wales.


Vodafone will #UniteThePride using their connectivity, technology and innovation, by supporting the team through specialist technology during training; as well as enhancing the experience of the Tour for fans and Vodafone customers.


To support the launch of the new British & Irish Lions jersey, Vodafone has developed a digital first, which enables fans to create their very own ‘Digital Lion’ – a fully animated virtual avatar of themselves, in the new jersey and brought to life through augmented reality.


Fans only need to download the Official British & Irish Lions App, where they will have access to a range of unique content and activities from creating their own avatar and visualising them in their living room, to playing at coach using the XV Selector.


This is only the start. Thanks to Vodafone and the Lions, the excitement is only going to build as additional interactive games and exclusive content will be released through the App as we get ever closer to The Lions Series™.


And whether fans choose to enjoy the Series at home or away, Vodafone will be there to enable them to immerse themselves as never before in the action. Vodafone will be creating innovative fan experiences through experiential activations both at home and in South Africa. Lucky Vodafone customers will also be eligible to enter competitions to win much-coveted Series tickets and merchandise giveaways through Vodafone’s VeryMe loyalty programme.


Excited? Download the Lions App here