Vodafone partner with Lions for rugby’s greatest adventure
Vodafone is the Lead Partner of the British & Irish Lions for the 2021 Tour of South Africa. The two brands are united by a shared passion and commitment to connect people to each other and the things they love – in this case, the highly anticipated Lions Series against the World Champions.
Like no other team in the world of sport, the Lions have a unique ability to unite fans from across the UK & Ireland behind one iconic squad. The power of Vodafone’s network, now more than ever, unites and unlocks potential in us all, making the partnership the perfect pairing, bringing the UK and Ireland’s best mobile data network together with the best of the best in rugby.
As Lead Partner, Vodafone’s logo will be displayed on the front of the Lions’ jersey, making Vodafone an integral part of the ‘Sea of Red’ that will sweep every ground and city it travels to. Using Vodafone connectivity, technology and innovation we will not only support the team but enhance the experience of the Tour for fans and Vodafone customers.
Whether fans are enjoying the Tour at home or away, thanks to Vodafone and the Lions, they will be able to immerse themselves in the action through a dedicated app, interactive games, and plenty of exclusive content. Vodafone will be creating innovative fan experiences through experiential activations both at home and in South Africa. Lucky Vodafone customers will also be eligible to enter competitions to win much-coveted Tour tickets and merchandise giveaways through Vodafone’s VeryMe loyalty programme.
Look out for more information on this exciting partnership as we build up to the Tour.