Canterbury are the Official Apparel Partner and exclusive kit supplier for the upcoming 2025 Lions Tour to Australia.
Our Commercial Partners
Howden are a Principal Partner of The British & Irish Lions and the official front of shirt/jersey sponsor for the upcoming 2025 Lions Tour to Australia. Howden are also the Series Title Partner for the inaugural Lions Women's 2027 Tour to New Zealand.
Qatar Airways are the Series Title Partner of the Lions Men’s Series and the Official Airline for the 2025 Lions Tour to Australia.
Royal London are Founding Partner and Front of Jersey Sponsor for the Official Lions Women’s Team. Royal London will also oversee player and coach development through an elite players’ and coaches Pathways Funding grant which will support the elite women’s player and coach pathways in Scotland, Wales, Ireland and England.
DHL Express are the Official Logistics Partner for the 2025 Tour to Australia. The DHL logo will appear on the back of the Lions Player Jersey.
Oxford Landing are the Official Wine Partner for the 2025 Lions Tour to Australia. Oxford Landing have introduced a limited-edition wine label to celebrate the partnership, featuring a unique design which merges the distinctive elements of both the Oxford Landing and The British & Irish Lions brands for the Tour.
Dove Men+Care are the Official Personal Care Product of Choice for The British & Irish Lions. Dove Men+Care are launching limited-edition Lions and Wallabies products for fans to purchase. These products will also be present in the players’ dressing rooms throughout the 2025 Lions Tour to Australia.
Charles Tyrwhitt are the Official Menswear Partner for the Tour to Australia in 2025. Charles Tyrwhitt are tailoring an exclusive collection of bespoke formalwear which will be worn by the men’s 2025 touring squad, along with an official British & Irish Lions Supporter Collection.
Rhino are an Official Supplier of the 2025 Tour to Australia. This is the fifth consecutive Tour that the technical rugby training equipment supplier are supporting the Lions.