Canterbury are the Official Apparel Partner and exclusive kit supplier for the upcoming 2025 Lions Tour to Australia.
Our Commercial Partners
Howden are a Principal Partner of The British & Irish Lions and the official front of shirt/jersey sponsor for the upcoming 2025 Lions Tour to Australia. Howden are also the Series Title Partner for the inaugural Lions Women's 2027 Tour to New Zealand.
Qatar Airways are the Series Title Partner of the Lions Men’s Series and the Official Airline for the 2025 Lions Tour to Australia.
Royal London are Founding Partner and Front of Jersey Sponsor for the Official Lions Women’s Team. Royal London will also oversee player and coach development through an elite players’ and coaches Pathways Funding grant which will support the elite women’s player and coach pathways in Scotland, Wales, Ireland and England.
DHL Express are the Official Logistics Partner for the 2025 Tour to Australia. The DHL logo will appear on the back of the Lions Player Jersey.
IHG Hotels & Resorts are the Official Hotel Partner for the 2025 Tour to Australia. IHG hotels will accommodate The British & Irish Lions touring party during the six weeks of the tour in Australia. As an Official Partner, IHG will have a presence on and off the pitch, including activations inside the Lions Den and Wallabies fan zones in the three Test cities.
UK headquartered payments fintech Sokin, has become the Official Global Payments Partner of the Qatar Airways British & Irish Lions Men’s Tour to Australia 2025. The partnership will see Sokin provide the Lions with international payments and foreign exchange requirements. Sokin’s branding will feature on the player’s shorts, LED boards within the stadium, at every match and across official interview backdrops.
Oxford Landing are the Official Wine Partner for the 2025 Lions Tour to Australia. Oxford Landing have introduced a limited-edition wine label to celebrate the partnership, featuring a unique design which merges the distinctive elements of both the Oxford Landing and The British & Irish Lions brands for the Tour.
Dove Men+Care are the Official Personal Care Product of Choice for The British & Irish Lions. Dove Men+Care are launching limited-edition Lions and Wallabies products for fans to purchase. These products will also be present in the players’ dressing rooms throughout the 2025 Lions Tour to Australia.
ResMed, the leading health technology company focused on sleep, breathing, and care delivered in the home, is the Official Sleep Partner of the Qatar Airways British & Irish Lions Tour to Australia.
Active Ops is the Official Data Analytics Partner of the Qatar Airways Lions Tour to Australia 2025.
Charles Tyrwhitt are the Official Menswear Partner for the Tour to Australia in 2025. Charles Tyrwhitt are tailoring an exclusive collection of bespoke formalwear which will be worn by the men’s 2025 touring squad, along with an official British & Irish Lions Supporter Collection.
Rhino are an Official Supplier of the 2025 Tour to Australia. This is the fifth consecutive Tour that the technical rugby training equipment supplier are supporting the Lions.
Gilbert are the official and exclusive match ball supplier for the Qatar Airways British & Irish Lions Men’s Tour to Australia 2025.
Leading performance nutrition brand Science in Sport [SiS] is the Official Nutrition Partner for the Lions ahead of the Qatar Airways Lions Men’s Tour to Australia 2025. Science in Sport will fuel the Lions’ training, competition and recovery with its comprehensive range of scientifically-developed performance nutrition products, including energy gels, protein powders and supplements to optimise performance on and off the pitch.
STATSports, the world’s leading provider of GPS athlete monitoring technology, is an Official Supplier for The British & Irish Lions. STATSports will provide the industry’s best wearable tracking technology and performance analysis support to the Lions squad, equipping the team’s players and coaching staff with data insights to optimise performance, manage load, and minimise injury risk throughout the Tour.
Patron Saint is an Official Supplier for The British & Irish Lions for the Qatar Airways Lions Men’s Tour to Australia 2025. To celebrate, Patron Saint is launching their 1888 whisky - a groundbreaking blend named after the year the Lions were founded, and a unique creation meticulously crafted to unify distinct flavours from the four Unions The British & Irish Lions represent.
WHOOP, the human performance company, has been announced as an Official Supplier to The British & Irish Lions for the Qatar Airways Lions Men’s Tour to Australia 2025. As part of this strategic partnership, all Lions players, performance staff, and backroom team members will be equipped with the all-new WHOOP 5.0 wearable technology, providing continuous, real-time insights to help them optimise recovery, mitigate the impact of jet-lag, and track key health metrics throughout the Tour and the crucial preparation period ahead.
Victor Sports is the Official Medical Supplier for the Qatar Airways Lions Tour to Australia 2025.