The Howden British & Irish Lions Women's Series is a landmark moment for rugby, and we couldn't be prouder to be part of it. This isn't just the inaugural Lions Women’s Tour, it's the next chapter in the growth of the women's game and an opportunity to inspire the next generation of players.
Rugby is part of Howden’s story. From supporting grassroots clubs and school competitions, such as Rossyln Park 7's, to the biggest stages in the sport, we support the game at every level. We'll be cheering on the Lions Women’s throughout their journey, from the Howden Lions Women’s Cup in Cardiff and the warm-up matches in New Zealand to the three Test matches against the Black Ferns. We are proud to be there first.
We're equally passionate about creating a legacy beyond the pitch. Through our research partnership with Loughborough University, which is allowing our teams to develop pioneering new insurance products tailored specifically to female athletes, we are demonstrating that we are determined to make an impact beyond New Zealand 2027.
The Lions Women represent everything we love about sport: ambition, courage and breaking new ground. That's why we're proud to stand with them from the beginning.