Rhino Rugby CEO Reg Clark insists the British & Irish Lions tour of New Zealand in 2017 will mark the pinnacle for everyone involved.

Rhino were today

confirmed as the Official Supplier of Training Equipment and Official Training Ball Licensee to the Lions in 2017

– the third tour in a row that they have taken on this dual role.

And despite beating Australia in 2013 and seeing a World Cup on British soil this autumn – Clark is adamant that travelling to the Land of Long White Cloud is as good as it gets.

“This is our third tour in a row and we are chuffed to have been selected,” he said.

“It really is the pinnacle to be involved on a Lions tour to New Zealand.

“We are going up against the double world champions, to pull off a win in their backyard would be the biggest achievement in the history of the Lions.

“I know we have won there before in 1971, but to do it this time would be like climbing Everest.”