HSBC will be the official broadcast sponsor of the Lions tour to Australia this summer on Sky Sports.
The tour will be the fifth shown exclusively live by Sky Sports since 1997, with all 10 matches screened live across TV, mobile, online and tablet devices. The partnership will see HSBC sponsoring Sky’s unrivalled Lions tour coverage and comprises:
LIVE: Live coverage of all three Tests and seven tour matches in HD and via Sky Go.
SUPPORT PROGRAMMING: Highlights and full replays of every match and Lions programming including the Lions Legends series.
ONLINE: Daily Lions coverage on skysports.com including news, features, results and columns from Sky Sports experts.
MOBILE APP: Updated news, match data and highlights via the Sky Sports mobile app are available to Sky customers.
HSBC will receive branded opening, closing and centre breaks during all matches, repeats, highlights and support programming. Activity across skysports.com will comprise of a permanent HSBC headline on Lions tour pages including sponsored Lions video clips within the website. On the Sky Sports mobile app, HSBC will sponsor the rugby union sections throughout the tour period.
David Shore, Sky Media’s Head of New Business, said of the deal: “As principal partner of the British & Irish Lions, it makes perfect sense for HSBC to extend its association to our multiplatform coverage. The broadcast sponsorship will enable HSBC to reinforce its partnership to viewers in home and on the move and we are delighted to have secured them.”
Giles Morgan, Global Head of Sponsorship & Events, HSBC added: “The British & Irish Lions Tour to Australia is an extremely important sponsorship for the bank. We're delighted to be the first Principal Partner to renew their association for two consecutive Tours and this multi-channel partnership with the official broadcaster is a key part of our sponsorship engagement activity with our UK customers."