The Lions launch new membership programme

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The Lions launch new membership programme

The British & Irish Lions has opened its new Lions membership programme ahead of the 2025 Australia Tour.

The membership programme is designed to help bring Lions fans closer to the team and to give them exclusive access to merchandise, events and content in the build-up to the much-anticipated 2025 Tour.

There are four membership programme tiers – Lions Rugby Club Plus, Lions Rugby Club Adult, Lions Rugby Club Young Adult and Little Lions Rugby Club.

Adult membership covers a three-year period, which includes the 2025 Australia Tour. Becoming a member of the Lions Membership Programme is the only way fans outside of the official Lions Travel Programme can be in with a chance to purchase tickets for the 2025 Australia Tour. Access to tickets is available with Lions Rugby Club Plus and Lions Rugby Club Adult membership which are capped at 1,500 and 15,000 respectively.

“We are already looking forward to the 2025 Tour to Australia, which we aim to make the best British & Irish Lions Tour ever,” said Lions CEO Ben Calveley.

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“Our Tours, which take place every four years, are the pinnacle of players’ careers and a once in a lifetime experience for fans.

“We have a huge and loyal fan base which we want to bring on the journey with us as we move towards 2025. The Lions Membership Programme is a fantastic way for us to build an even deeper connection with our fans as the excitement builds ahead of Australia 2025.”

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